Many of the potential benefits and advantages of “going global” may be out of your company’s reach if it is not in the position to successfully effectuate them. In some cases, misguided execution of a globalisation strategy could mean failure for your company. Support from experienced networks and the use of key management techniques can help prevent misguided or underestimated globalisation attempts.
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Source: Harvard Business Review (2008) When You Shouldn’t Go Global.