Growing up healthy, living a balanced life, happy ageing and dying dignified. How can “doctors” and “designers” collaborate to achieve these aims? U CREATE Centre of Expertise Future Health Design supports cross-over innovation programmes, development and communication of new knowledge, and young talents from the creative industries. Our starting position is the perspective of the end-user: patient, client, civilian, person. We operate as a connector through the regional Utrecht Health Hub City Deal and the Dutch Top Sector programmes on creative industries and life sciences & health. Internationally, we export the value of applied creativity as Dutch Health Design. For more information on U CREATE, please visit www.ucreate-weconnect.nl.