Why participate?
The goal of the Creative Trade Mission to Media Evolution: The Conference is to inspire young creative entrepreneurs and to introduce them to potential clients and investors in Sweden and Denmark.

Media Evolution: The Conference has been proclaimed as one of the best places in Europe to find business intelligence about the trends in the new digital media landscape.

Participants on the mission get a free ticket to the conference and an exclusive meet and greet with the speakers. You can present your company at the marketplace and pitch to potential clients, partners and investors. There are two pitches as part of the mission, in Malmö and in Copenhagen.

What does this cost? You pay for your travel and hotel. We pay for the conference (value of €500), pitching, marketplace and several lunches, dinners and drinks.
Great flight deals can be found to Copenhagen, 15 minutes from Malmö Central.
We are working on couch surfing opportunities, and we have a handful bunk-beds at Stapelbäddsparken so if you fine with that – let us know!

The organizers will select 20 companies for this exclusive programme
We are looking for companies in apps, online and mobile media with ambition to grow across Europe. Please apply at:www.ecbnetwork.eu
The Creative Trade Mission invites you to Media Evolution: The Conference 2012 taking place at Slagthuset in Malmö, Sweden the 22-23rd of August 2012. The 24th of August the programme moves to Copenhagen.
Make sure you check out The Prize, where Media Evolution and the international jury will be prizing the most ground breaking and innovative digital solution that has changed the world for the better!http://mediaevolution.se/theprize/

Our offer in short:


  • VIP Opening Drink
  • Ticket to Media Evolution: The Conference
  • Exclusive workshop with a “Make it happen!” theme – get your ideas ready for pitching
  • Dragons Den: Pitch your idea to angel investors
  • Opportunity to show your product or service to the participants of The Conference
  • Matchmaking opportunities – let us know what type of companies you like to meet and we will find the relevant companies/persons to introduce you to.
  • Copenhagen daytrip to learn about the Danish media market, meet&pitch to companies within your field.

Additional reasons to attend are:


  • Participate in discussions with 40 international speakers
  • Network with 900 participating delegates from all over the world
  • Take back crucial knowledge to your daily work about the future media environment
  • Malmö Festival – free music, arts, fashion and entertainment during the whole week.
  • Workshop with Hyper Island on the Community Challenge of Malmö
  • Be inspired, learn and have fun!


Our annual business intelligence conference is for anyone working in or with the media sector in the broadest sense. At Media Evolution „The Conference‟ you will find inspiration for new innovative ways of doing business in this digital age, how our behaviour changes with the new platforms and technology that surrounds us all. And when you are full of inspiration and ideas, we look at how you can make it happen.

Media Evolution:The Conference is an international media conference that focuses on the factors that are affecting all media industries. It aims to get a cross boundary understanding and discussion going between the different branches.
Also, as an add on, Malmöfestivalen is taking place the same week with live music, art and fashion on stages all around the city, all for free!


Last year

In 2011 the event was sold out with 650 participating delegates and 40 speakers form all parts of the world, you could listen to people like Bill Drummond (KLF), Amber Case (Geoloqi), Riyaad Minty (Al Jazeera), Paola Antonelli (MoMa), Naveen Selvadurai (foursquare) and Luke Williams (NYU/frog design).
Participate in round table discussions, make your own speakers slot in the unconference track and of course listen to all of our fantastic speakers! Take a peak of the talks at here.

This year at the conference Media Evolution: The Conference is where the media industries meet; it attracts executives and creative‟s working with film, games, web, publishing, tech and music. The first speakers for 2012 has been announced including names like Caroline McCarthy, Google, Lauren Anderson, Collaborative Consumption and Ben Hammersley, Wired UK – read more about them and the additional speakers here.


The program

Tuesday August the 21st – Arrival day
15.00-17.00 Hyper Island Community Challenge – an interactive session (optional)
17.00 Welcome VIP reception (The Conference)
Wednesday August the 22nd
09.00 – 16.00 The Conference (incl. breakfast and lunch) at Slagthuset
09.00-16.00 Match-make-meetings during the day, personal schedule to be received at arrival, in Round-Bar-Room at Slagthuset (companies in the participant list of The Conference are IKEA Communication, Sony Mobile & Bonner R&D among others)
16.00 Networking reception at The Conference
For more details on the program of The Conference check out the program.

Thursday August the 23rd
09.00-15.00 The Conference (incl. breakfast and lunch)
15.30 – 17.00 Make it happen‟ Workshop – time to get your business idea/service in shape to pitch in front of investors. Use the past days inspiration and knowledge to develop in the best direction.
17.00-19.00 Dragons‟ Den – Pitching Session – Pitch your idea in front of investors (ink. dinner w. the investors)
Friday August the 24th
10.00 Departing to Copenhagen
11.00 Learn about Danish business culture and opportunities
12.00 Lunch in Copenhagen with relevant companies
13.30 Pitch your company to potential clients and investors
15.30 End of Creative Trade Mission


About the organizers
European Creative Business Network – Creative Trade Mission

The main goal of ECB Network is to offer easy access to Europe for cultural and creative entrepreneurs. The ECB Network now offers access to 22 EU-countries. Creative Trade Missions are organized to get to know a new country, create new business opportunities and inspire entrepreneurs with the latest insights. Join our online community at www.ecbnetwork.eu
Media Evolution (the organizers of The Conference)
Where the media industries meet for innovation & growth

Media Evolution is a media cluster and membership organisation that strengthens innovation and growth in southern Sweden‟s media sector. Converging media is our focus. Our mission is to remove obstacles and to create conditions for growth by encouraging dialogue, providing inspiration, and highlighting new opportunities within the media sectors.
We currently have 250+ members from the media industries, the academia and the public sector. Members are invited to member lunches, matched with other companies, have the opportunity to contribute to our roundtable discussions and pay less for our conferences. Read more about our membership benefits and apply on our website.
Who are the founders of Media Evolution?
We are founded and supported by companies and organisations in academia, the business and public sectors. All are members of Media Evolution.
How do we do it?
We achieve our goals through projects and events within different areas: Market Creation, Competence, Learning, Business Intelligence and Meetingplaces.

Invest in Skåne & Enterprise Europe Network
Invest in Skåne is the official regional promotion agency facilitating inward investment to Sweden‟s southernmost region Skåne, as well as promoting internationalisation of the regional industry. We provide free of charge professional advice and services to companies considering Skåne for future investment and/or expansion. Our main areas of work are: Life Sciences, ICT, Cleantech, Material Science and Food and Packaging. Our region host large companies such as SONY, ST Ericsson, RIM and Huawei, as well as major players in other sectors.
In addition, Invest in Skåne assist regional companies to find international partners. This is mainly done through the business network Enterprise Europe Network of which Invest in Skåne is part. The network consist of some 600 contact points in 51 countries.
Match-making events is part of our tool box and is an efficient way to meet potential
partners, customers or investors. For more info: http://invest.skane.com/
Stapelbädden – Stpln
Stpln acts primary in the following areas; art, music and new media/technology. Stpln is an unusual scene for urban culture – unique with its integrated arena for extreme sports and cultural activities. It is a scene where” “users are the producers” and were the ideas and experiences of these users help to develop and transform an old industrial area into a “platform of possibilities”.


Practical information
The Creative Trade Mission is held at The Conference 2012 taking place at Slagthuset in Malmö, Sweden the 22-23rd of August 2012.
The trade mission will be documented on the ECB Network website at: www.ecbnetwork.eu.
The hashtag for the ECB Network Creative Trade Mission is #ecbnctm

The ECB Network handle is @ecbnetwork

The hashtag for The Conference is #theconf
The Conference handle is @mediaev
Best flight destination – Copenhagen Airport, then 15 minutes to Malmö Central station by train.
Or Malmö Sturup Airport
Local transportation, Skånetrafiken
Stay: In Malmö, Lund or in near by towns, trains and busses are frequent and easy to manoeuvre in the regions, and there are alternatives close by.
Or, stay in Copenhagen, takes about 20-25 minutes to go from Copenhagen central to Malmö Central, and the conference venue is really close by the station.
24hr train service back and forth
Hostels in Sweden
Hostels in Denmark


Photos: Jesper Berg, (CC)