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EBN Congress


“What is design? It’s where you stand with a foot in two worlds – the world of technology and the world of people and human purposes – and you try to bring the two together.” Mitchell Kapor

Design as a tool for innovation has developed rapidly in recent years, resulting in concepts such as strategic design, design management and design thinking. Design is one important driver for innovation enabling companies with a more traditional approach to be enrolled in user-driven innovation processes. Companies that invest in design tend to be more innovative, more profitable resulting in faster growth than those who do not. – Business Innovation Observatory – Trend Report, March 2014.


Design Thinking