UNESCO’s “Next Normal” campaign
Republished by ECBN from: UNESCO
UNESCO was founded in the wake of the World War II, born of the conviction that the unprecedented conflict could give rise to a better, more united world. Since wars begin in the minds of men and women, it is in the minds of men and women that a better world must be constructed, argued the Organization’s founders. Their idea is more pertinent than ever as countries begin to emerge from the global COVID-19 crisis, which has called into question our priorities, our ways of life and the functioning of our societies. People across the globe showed solidarity during the health emergency and saw how enhanced cooperation can help build a better future. But as the world begins to emerge from the pandemic, we tend to forget the lessons we learnt and “get back to normal”, disregarding the cost of what we regard as normal to our environment, economies, public health and societies.
UNESCO is launching a global campaign challenging our perception of normality. The 2’20” film does not rely on complicated arguments to prove its point. It simply presents factual information about the world before and during the pandemic. Put together, these facts invite viewers to question their ideas about what is normal, suggesting that we have accepted the unacceptable for far too long. Our previous reality can no longer be accepted as normal. Now is the time for change.